Who we are Building trade-led growth for a more equitable world. Our support for micro, small and medium-sized businesses’ ability to compete can lift individuals, communities and countries out of poverty and create a more equitable world. We are improving the lives of millions of people in developing countries through the powerful engine of trade. We provide country-and client-specific tailored support through unique advisory services, capacity building, training and mentoring, free tools and business data, and trade-specific publications. We improve the availability and use of trade intelligence; strengthen trade support institutions; enhance policies for the benefit of exporting enterprises; build the export capacity of enterprises to respond to market opportunities; and mainstream inclusiveness. We leverage the current digital momentum, the exponential use of e-commerce platforms and artificial intelligence by incorporating digital elements in all of our projects. We connect micro, small and medium-sized enterprises to global and regional value chains, a major contributor to economic growth and poverty reduction.